Back in 2000 a nicely designed web site good inter linking and relevant content would ensure nice placement in the search engines – Today of course it is still important to have these things, but it is just not enough. Referrals are awesome, carrying you Bricks and Mortar Customers to you online business is also nice, but of course that is usually not enough justify the time cost and return. With the guidelines set down by Google organic placement has become a full time job per web site, also important to mention Google Guidelines change on a regular basis – so good organic placement is now a moving target.
For years our recommendations for start-ups, to build a Pay Per Click aka Ad Words, until the organic program takes effect – then back off on the Ad spending – but today you have to do both. – I present it this way – if you are an online business compare your cost to what it would cost to open a store in the town you live, rent, inventory, employees, utilities and a cash register – it is less expensive to compete on the internet as well as the audience potential is a whole lot larger. READY? http://www.webcolamedia.com/