2 ways to help bringing the vision back – get a piece of loose leaf paper, a pen and way to time yourself, go for a 20 minute walk and ask yourself where do I need to go with the business. When you get back turn the timer and for 2 minutes and as fast as you can write everything you hope to accomplish, don’t just limit your ideas to the actual business, but how in achieving these goals will make your life better, nicer car, more time with the family, etc. Way 2 – remember back to a time before you started your business – recall all of the ideological thoughts – before you got in to the weeds with the day to day.
I used to think what offices where going to look like – who’s door I was going to knock on, when I first started I used to cold call customers from a Dunn and Brad Street purchased list. Now its deadlines, Artwork, Results, Customer Support- We are always so hyper focused on the strategic planning, modifying and upping the PPC program enhancing the web pages for SEO, liking, friending, tweeting, blogging and so on – take the time every few months and revisit your vision.