The statistic is something like 80% of people use Google to get to websites they know the actual (www.) The concern is if a potential or existing client or customer is using Google to find your website what happens in those search results? Does this give your competition an opportunity if your website is not fully optimized?
There is a difference in Adwords, Pay Per Click, when using Facebook vs. Google, both very effective marketing tools, Facebook ads target people by demographic profiles, while Google the user determines what they are targeting, why search engine optimization is important to every website
Today we discussed using land pages form Ad Words for websites that are not e-commerce, the goal is of course first take an action towards your service, sign up call, register, subscribe – but if this does happen the next goal is not letting them get away without giving you their email address.
Using Google Ad Words to generate sales on your e-commerce website, understanding to send the users to alternate landing pages to your website and avoiding sending them to the homepage – the conversation of ideas and suggestions of what an ecommerce landing page should look like.
Our series continues today in the discussion of Ad Words Marketing and the use of landing pages
The Google ad words series has been a greta success – do far
please feel free to keep your questions coming –
To continue the conversation of creating clusters key phrase in Google Ad Words, that are linked directly to pages that are relevant to the cluster. The layout and design of an effective Landing page is discussed in this article, Point never send the users to the homepage of your website.