Google makes billions when it comes to advertising only. Business owners are spending a lot of money on advertising on the search engine and with good reason. Google processes over a billion searches a day. Advertising on their platform exposes you to billions of users around the world at a fraction of the cost it would take for your website to get such an audience through other means.
Google processes more than 40,000 queries every second. That translates to more than 3.5 billion searches daily. It is therefore no wonder that the search engine drives trends when it comes to search engines and online marketing.
If you’re familiar with online marketing, then you know how important good ranking on search results pages is. The only problem is that getting high ranking on Google organically isn’t easy. It takes a lot of hard work and requires a lot of patience. If you’re not an SEO expert, you’re probably at the end of your tether.
Many people use search engines to get the information they need. If you’re one of them, you’ve probably noticed advertisements that are listed along with the search results. This has become common in popular search engines such as Google and Bing.
There is increasing competition online to attract users to websites. Many online marketing strategies have emerged that help businesses to achieve their goal of generating more leads and increasing conversions. However, none is proving as effective as paid searches for increased traffic and conversions.